Privacy Policy

Last updated: 15 May 2026

Fedna Research LLP ("Company", "we", "us", or "our") operates Eka Agent ("Service"), an AI-powered business assistant platform. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service.

By using the Service, you consent to the data practices described in this policy.

1. Information We Collect

1.1 Information You Provide

  • Account information: Phone number used for registration and authentication
  • Business information: Business name, description, pricing, hours of operation, and other details you share with your AI agent during setup
  • Communication data: Messages, call recordings, transcripts, and other content exchanged through the Service
  • Payment information: Billing details processed through Razorpay (we do not store your card details directly)
  • Contact information: Information about your customers and contacts as managed through the Service

1.2 Information Collected Automatically

  • Usage data: Pages visited, features used, actions taken within the Service
  • Device information: Browser type, operating system, device identifiers
  • Log data: IP addresses, access times, referring URLs
  • Cookies: Session cookies for authentication and functionality

1.3 Information from Third-Party Integrations

  • WhatsApp: Messages received and sent through your connected WhatsApp Business account
  • Instagram: Direct messages received and sent through your connected Instagram Business page
  • Telephony: Call logs, recordings, and caller information from connected phone numbers

2. How We Use Your Information

We use the collected information for the following purposes:

  • To provide, maintain, and improve the Service
  • To authenticate your identity and manage your account
  • To train and configure your AI agent based on your business information
  • To process and respond to customer inquiries on your behalf
  • To process payments and manage billing
  • To send you service-related notifications and updates
  • To detect, prevent, and address technical issues and security threats
  • To comply with legal obligations
  • To improve our AI models and service quality (using aggregated, anonymised data)

3. Data Storage and Security

Your data is stored on secure servers hosted by reputable cloud service providers. We implement industry-standard security measures including encryption in transit (TLS/SSL), encryption at rest, access controls, and regular security audits to protect your information.

While we take reasonable measures to protect your data, no method of electronic storage or transmission is 100% secure. We cannot guarantee absolute security.

4. Data Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

  • Service providers: With third-party vendors who assist us in operating the Service (cloud hosting, payment processing, telephony, AI model providers). These providers are bound by contractual obligations to protect your data.
  • Third-party integrations: With WhatsApp (Meta), Instagram (Meta), and telephony providers as necessary to deliver the Service through these channels.
  • Legal requirements: When required by law, court order, or governmental regulation, or to protect our legal rights.
  • Business transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.
  • With your consent: When you have given us explicit permission to share your information.

5. Payment Data

All payment transactions are processed through Razorpay. We do not store your credit card, debit card, or bank account details on our servers. Razorpay handles all payment data in compliance with PCI-DSS standards. Please refer to Razorpay's Privacy Policy for more information.

6. Call Recordings and Transcripts

Phone calls handled by Eka Agent may be recorded and transcribed for service delivery and quality purposes. Recordings are stored securely and are accessible only to you (the account owner). You are responsible for informing your callers about call recording in accordance with applicable laws.

7. Cookies

We use essential cookies for authentication and service functionality. We do not use third-party advertising or tracking cookies. By using the Service, you consent to our use of essential cookies.

8. Your Rights

You have the following rights regarding your personal data:

  • Access: Request a copy of the personal data we hold about you
  • Correction: Request correction of inaccurate or incomplete data
  • Deletion: Request deletion of your personal data, subject to legal retention requirements
  • Data portability: Request your data in a structured, machine-readable format
  • Withdrawal of consent: Withdraw your consent to data processing at any time

To exercise any of these rights, please contact us at legal@fednaresearch.com.

9. Data Retention

We retain your data for as long as your account is active or as needed to provide the Service. Upon account termination, we will delete or anonymise your personal data within 90 days, except where retention is required by law or for legitimate business purposes (such as resolving disputes).

10. Children's Privacy

The Service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we learn that we have collected data from a child, we will delete it promptly.

11. International Data Transfers

Your data may be processed and stored on servers located outside of India by our cloud service providers. We ensure that appropriate safeguards are in place to protect your data in accordance with applicable data protection laws.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Your continued use of the Service after any changes constitutes your acceptance of the updated policy.

13. Grievance Officer

In accordance with the Information Technology Act, 2000 and the rules made thereunder, the Grievance Officer for the purpose of this Privacy Policy is:

The Grievance Officer shall address your concerns within 30 days of receiving a complaint.

14. Contact Us

For any questions or concerns regarding this Privacy Policy, please contact us: